United Airlines CD features MMJ

Started by LaurieBlue, Feb 17, 2004, 12:17 PM

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LaurieBlue

Ted Takes Flight with Music from DMI Entertainment Programming

LOS ANGELES--(BUSINESS WIRE)--Feb. 17, 2004--
  United Airlines' New Low-Fare Service Finds Its Groove; Ted Customers Receive Free CD for First Three Days of Inaugural Service    

DMI Entertainment Programming, a division of Disc Marketing and a leading entertainment marketing company, today announced it will produce exclusive music programming for Ted, United Airlines' new low-fare service launching in Denver on February 12, 2004 and Washington-Dulles April 7, 2004. This partnership extends DMI Entertainment Programming's relationship with United Airlines, building on its history of providing international, award-winning, on-board audio programming for all United Airlines flights since early 1998.

DMI Entertainment Programming will deliver inflight entertainment, including on-board music selections and introduction music for "Tedevision" on-board video programming. Additionally, DMI Entertainment Programming is producing a music CD featuring alternative rock artists that will be distributed to approximately 35,000 passengers flying out of Denver International Airport and Washington-Dulles International Airport during the first three days of Ted inaugural service, through May. Included on the CD are Colorado's home-grown band, The String Cheese Incident, plus selections from artist-owned record companies ATO and Trampoline with tracks from artists including My Morning Jacket, Patty Griffin, Jukebox Junkies, North Mississippi Allstars, Gov't Mule, Nadine and actress Minnie Driver.

"With the take-off of Ted, we are providing travelers a compelling alternative to the status quo in low-fare airline experiences," said Sean Donohue, vice president of Ted. "Flying with Ted promises to be a warm, friendly, pleasant experience, and offering our customers top-notch entertainment while they're in the air is a key part of delivering on that promise. DMI Entertainment Programming has proven through its long-standing relationship with United Airlines that it understands the personality of our brand and the preferences of our customers."

http://www.united.com