My Morning Jacket

http://biz.yahoo.com/prnews/040324/new009_1.html

Aspen Edge

     "Bar" & "BBQ"
     Agency: Deutsch LA
     Music: Mahgeetah by My Morning Jacket
     Tagline: So good, it doesn't even know it's low carb
     Summary: A free-flowing trip through the world of Aspen Edge. In both spots, we open on 30-something Aspen Edge drinkers having a good time and enjoying Aspen Edge. We journey from one bottle of Aspen Edge to another,
     then into a bottle and the beer itself.  Inside the beer, we are introduced to this remarkable and surprisingly great tasting, new low-carb lager from Coors Master Brewers. We pull out of the beer to reveal
     its beautiful golden color as seen in the pilsner glass into which it has been poured.

sittin here with me and mine. all wrapped up in a bottle of....COORS!?

that's cool I guess. good for the boys' music to get out to the masses. Can't wait to see it. Wonder which part of the song is being used.

thanks for the info Laurie!

Haha... That's so cool!  ;D

Well, it worked for The Dandy Warholes...

I think this is awesome, period.

The guys in My Morning Jacket have worked their collective asses off for the past four years.  Having their work in commercials has GOT to be financially rewarding (we are talking about Coors, not your local car lot or anything) and I believe that they deserve that kind of success.  Being our favorite band in the whole universe means a lot, but I don't think it pays the bills.  (well, indirectly it DOES, of course...but we could argue that all day)

I say, cheers and kudos!  This is the kind of thing the guys deserve.

 ;D

I don't know for this one. It may be financially a good thing for the jacket, but I'm not so a rockstar-sells-music-for-commercial-purposes-minded guy.  The big question is where will it end?  Only beer or also diapers, cars, ....

I dunno,
Sorry for not being so enthusiastic, but I think the music of mmj should not be accompanied by a commercial videoclip.
It is way to good for this...

But that's just my humble opinion.

I agree with the poster above. It's kinda cool, but it doesn't really seem necessary. They've got tons of fans all around the world, obviously. I've got nothing against making some money, and I'm sure Jim made the call (as opposed to being muscled into it), so I guess they're getting what they want. But as they say, be careful what you wish for...next thing you know, obnoxious grown-up frat types may be butting chests with each other to MMJ and this very commercial, cheering each other's drunkenness with Coors.
Also, was it Coors or Coors Light? Big difference. Coors original is pretty damn good, but Coors Light is piss water garbage.
Anyway, good luck to the fellas either way. I've got my Chicago ticket.

Garth....how did you get your Chicago ticket already? I haven't seen any official tour dates posted on this here site.

just playin...don't get mad CC>>> ;) ;D

QuoteGarth....how did you get your Chicago ticket already? I haven't seen any official tour dates posted on this here site.

just playin...don't get mad CC>>> ;) ;D

huh? tour dates? is there an upcoming tour?  ::)

Everyone needs cash. As long as they guys are ok with it who cares.

When a band makes music, especially good music, they want as many people possible to hear it.  I say a television commercial will easily reach a few million people.
  
I'm sure like most of you, I also think it's silly seeing a Cadillac speeding through a commercial with Zeppelin blasting, but that's because it's Zeppelin and a Cadillac and I would much rather expect the driver to be going 20mph while cranking some Gene Pitney.  

When people hear this BEER commercial, there going to say, "Now who the hell was that?"  They're going to find out, they're going to buy the CD, then they're going to go to the concert and be bumping chests with you.  How many frat boys like Zeppelin?  How many baby boomers?  If the music is timeless, you're going to have every kind of fan the human race can pump out.  

For some reason, I signed up for advertising/marketing newsletter from the NY Times.  In every one, there is someone asking "Who sang such and such song in ___ commercial?"  I will be sure to copy and paste it when someone asks "Who's that in the Coors commercial?"    

We know Clear Channel and the rest of corporate radio won't expose us to new bands.  If a band wants to sell records, commercials are the way to go.  We've already seen how a volkswagen commercial spiked Nick Drake's popularity, and how about that minivan commercial that was also selling a modest mouse song?

To the Chicago ticket question...the show's at the Metro on Friday, May 21. If you live in town, there's a record store right next to the Metro where you can get tickets without any bullshit fees or taxes; cash only. I happen to live close to there so it works out great.
To the beer commercial issue...we'll see how it pans out, but I'm sure all of us have been annoyed in the past when the mainstream crowd latches onto something magical and personal like MMJ, just because they heard them on MTV or a commercial or whatever. It's the same old 'well, I was fan way back when...' argument.

I'm almost ashamed to say this, but Mtv was the first place I ever heard MMJ.  I'm very out of touch with the Mtv crowd, (I'm 31 which puts me in the "Retired VJ" age range) but happened to catch some news quickie on the channel that was showcasing new bands.  MMJ happened to be the focus.  I went out that afternoon, purchased At Dawn and the rest is pleasant musical history.  

My musical tastes are nowhere near mainstream.  Matter of fact, it's pretty much just flat out obscure.

What about Rolling Stone?  The magazine can't go two issues without mentioning MMJ (which I'm very appreciative of) and that's about as mainstream as Clear Channel.  My last issue was confiscated by my wife due to the large Ben Affleck cover.  That alone will cause me to not even retrieve it.

Really, it shouldn't matter if its "mainstream" or not, it is EXPOSURE, and that my friends is the key.   8)

That's interesting. I guess MTV can be worth something. I've basically sworn it off since about '95 and I can't say I feel like I've missed anything. I guess the point is that hungry music fans will find the good stuff one way or another...the danger is that more mainstream minded people will get into it just because it's the hip thing to do at the moment. It's a worst-case scenario, but I'd hate to see Jim get all Eddie Vedder on us because the band is too big. But with a beer commercial on the way, it wouldn't be out of the question.

i can already hear the echoes of "sell out" in the louisville scene.


BUT, thats not at all how i feel.  i SAY things like "i would have to support a product before i would let my music be used in its commercial"....but then NO ONE has offered to PAY me to use my music so when the money is in front of me im not sure i could say no since i didnt write the songs with making $$ in mind.

the main thing im getting at here.....i know these dudes....to varying degrees.  ive been around them and aquaintences of theirs since they opened for one of my old bands in their first louisville show and in fact as far back as the month of sundays not to be confused with month of sundaze.  

these songs were NOT written with commercial success or advertising money as the ultimate goal as far as i can tell.  they are a part of jim and companies experiences and lives.  im just glad to see them getting some commercial success so that they can continue to follow their own dreams and do the rock and the roll.

remember kids, the people screaming "sell out" the loudest are the most jealous that its not THEIR band on the coors commercial.  ;)

oh and by the way:

cadillac, the rouge brewery, trident, toms of maine, the delerium brewery, woodford reserve, pez, volkswagon, have i got a jingle for YOU!

Unlike lots of rock die-hards, I think it's alright if young bands license a song to generate some cash.  

I'm just bummed that a band I like is being used to support a company's with values that trouble me.  The Coors family has a long history of supporting staunchly conservative politcal causes and candidates.  

Some information on the Coors' role in American politics can be found in a great book called "Between Jesus and the Market: Emotions that matter in right-wing America".


(PS. I do not hate conservatives or Christians.  In fact, I don't hate anyone.  But people who are hateful scare me.)

This blows.  Reducing a near-perfect pop song to a crap ad jingle.  Pathetic.  I never would've expected this of them, but then what would I know?  It's not like I've been living with them for the past three years, just their music...

Coors?  C'mon.  Anti-affirmative action, hard right wing, big corporate, lousy beer co.  The Heritage Foundation, for chrissakes, and these guys are now helping fund it.

A sad day for my favorite band.

And I'm not in a band, so no jealousy there.

Hmm... That conservative catholic stuff has me in doubts, now. I mean, an advertisement for just some cool beer company, that rocks, I think. I'd love to have my music in a Hoegaarden-commercial! (That's Belgian beer  :)) But what I hear about those Coors, that sucks big time... I dunno.

I must be missing the point.
Its music.  Its beer.  Its money for the band.
The band aren't advising people to drink till they drop (some manage that anyway  ;)) or that it will turn them into something else (some manage that anyway aswell).
Why are we being so precious?  Would it be ok if it was an advert for saving trees?

Good luck to them.

What's next - we tell them which songs to write?

Quoteit is EXPOSURE, and that my friends is the key.   8)

Not on about bottoms again JC?
This is becoming a fixation with you I fear, unless there is something that you feel we should know?

QuoteI must be missing the point.
Its music.  Its beer.  Its money for the band.
The band aren't advising people to drink till they drop (some manage that anyway  ;)) or that it will turn them into something else (some manage that anyway aswell).
Why are we being so precious?  Would it be ok if it was an advert for saving trees?

Good luck to them.

What's next - we tell them which songs to write?

Um, sure, it's money for the band, but the point of advertising is, it's money for Coors first and foremost; you think they're using MMJ out of the desire to promote new music?  Puh-leez.  The kind of cultural activity they support runs at direct cross-current to the kind of group that sings songs with lyrics like "oh shit run" or "your ass it draws me in", and that's the most glaring, basic contradiction.

It's not about being "precious," it's about being not as convinced as you and a lot of other people on this board that everything may as well be for sale, because why not?  Obviously, we're not talking about a tree-saving ad, because there's no money to make there, for anyone, and so no ad.  We're talking about a band, who makes music, getting into the beverage industry in their own way--apples and oranges--for a little cash and exposure.

Which, of course, has nothing to do with the music they write--or I wouldn't be so surprised by the move.  Apparently you can't distinguish between what one thinks about a band's political/economic behavior and what one thinks about its music, so perhaps you should give some thought to that difference before blessing us with your next post.

Hold it.

First off, no badgering other posters like that about their replies...his opinion on this is just as valid as yours; to wit, everyone here has an equal amount of validity to their postings.

Secondly, I'll just say that we as fans should be so happy for the guys.  They just hit the music business lottery, and who the hell are we to question that?  Should they tour nonstop like animals for the rest of their days to avoid being labelled sell-outs?  I think not.

Thirdly, I don't think anyone here can speak for the band on what their motivations/"political/economic behaviors" are, quite frankly. I don't mean to be contrary, but I think we as fans should be happy and stop questioning their "motives" or whatever folks think is going on.  It is an opportunity for the band to not have to slave away for the rest of their days on some endless tour of the world, ala Grateful Dead or Rolling Stones or whomever else out there tours until they're 70 years old.  Record sales alone aren't enough, I would argue, and though touring is lucrative (in my somewhat educated speculation), it has to get freakin' old making circles around the continent to make ends meet.

If the objection is to Coors in particular, I would say step away from the computer and just imagine for a second where RCA, ATO, et al get THEIR money from, or from where your computer was manufactured, or what horrible atrocity was committed in Iraq to get me the fuel to drive to work today...I don't have the answers, but I sure do think we should celebrate this and not question things so much.  We can't live their lives...we can be FANS and friends and ask, argue, cajole, debate these points until Kingdom Come...but they're gonna do what they're gonna do.

Quote It is an opportunity for the band to not have to slave away for the rest of their days on some endless tour of the world, ala Grateful Dead or Rolling Stones or whomever else out there tours until they're 70 years old.

All good points John...but to the quote in question: The Dead didn't "slave" away by being on tour. They love(d) being on the road and playing live. That's what the Dead experience is all about--their live shows. Now the Stones, they'll probably be playing to sold out crowds with IVs in their arms. The Dead are in a different category. They built up a fan base by touring and playing live. Nothing wrong with that.

I agree that the Dead are in a class by themselves, even though the current version is pretty much a joke. And the Stones don't have to work again, they're just money-grubbing bastards. It's pretty laughable, JC, to think that they're out their touring to make ends meet. They're just like Sting or James Taylor or Aerosmith or anybody else that's loaded and greedy.
This is no 'lottery' or 'jackpot'. It's pretty serious stuff. Again, I'll never call these guys sell-outs because if the opportunity is there to make some money, I'd probably do the same thing. At the same time, I can't really say I'm happy for them, other than being able to live a little more comfortably. Like I said before, they've got tons of fans worldwide: how much bigger do they need to be? But again, as long as they're calling their own shots, good luck to 'em. It just seems to me that they're in a great position as it is, without considering beer commercials.
It's just the 'slippery slope' principle...what's next? Jim dating a cast member of 'The O.C.' or something? Maybe a guest appearance on the VH1 fashion awards? A package tour with Kid Rock and Uncle Kracker? Who knows...

Quotethey've got tons of fans worldwide: how much bigger do they need to be?

I would think it would be nice to be able to take a break from touring every now and then.  To be able to spend a little time around the people they love.  

Sure Coors is using MMJ, but MMJ is using Coors: for exposure, and to make a little money.  As far as corporate politics are concerned, too bad "Organic Breweries United to End Poverty and Suffering Worldwide" doesn't need a rock song for their commercials.

I can't believe that this argument has gone on this long.  Who cares if MMJ are in a commercial.  You know who else was?  The Walkmen.  Two years ago.  And, outside of a really really tight circle, does anyone know who they are?  Modest Mouse was in a beer commercial four years ago and are just now kinda/sorta almost getting to where you could recognize their name.  MMJ just needs some money, they probably like to drink Coors (or at least beer in general), and RCA/ATCO probably set this up.  I'm sure that they don't give a fuck about the rest.  Shit, I wouldn't.  It's not like they've sold out and are writing two-minute pop songs.  It's hard to make your living off of music.  MMJ is not that big, and you can only make so much off of doing their-scale tours.  I would be embarassed to begrudge them trying to get by by doing this.

Quote

Apparently you can't distinguish between what one thinks about a band's political/economic behavior and what one thinks about its music, so perhaps you should give some thought to that difference before blessing us with your next post.

That's because I'm really thick and incapable of rational thought - so thanks very much for the enlightenment from your wealth of knowledge and experience.

Bless you.

There, you are blessed.

Quote

I would think it would be nice to be able to take a break from touring every now and then.  To be able to spend a little time around the people they love.  

Sure Coors is using MMJ, but MMJ is using Coors: for exposure, and to make a little money.  As far as corporate politics are concerned, too bad "Organic Breweries United to End Poverty and Suffering Worldwide" doesn't need a rock song for their commercials.

Nicely put M..............but what do I know?

QuoteHoegaarden-commercial! (That's Belgian beer  :))

O
Is that the white lager we see over here?

Quote

All good points John...but to the quote in question: The Dead didn't "slave" away by being on tour. They love(d) being on the road and playing live. That's what the Dead experience is all about--their live shows. Now the Stones, they'll probably be playing to sold out crowds with IVs in their arms. The Dead are in a different category. They built up a fan base by touring and playing live. Nothing wrong with that.

Sure, they may have loved it in 1972 but surely didn't love it in 1993 before Jerry died, as the shows were totally uninspired and just seemed like they didn't give a shit.  

No, nothing wrong with building a fan base that way, but let's also remember that American Beautyand Workingman's Dead were both commerically successful in their day, allowing the Dead creative license to do whatever they wanted to...they chose incessant touring, and look at the body count in the wake of that choice.

And, to wit, I don't see Jim in the OC or anything cheesy like that...this ISN'T a slippery slope, it's just success.  Embrace it!

Well, at least this is finally being discussed, as opposed to a bunch of people sitting around going "yeah, that's fine, I support 'em."  Not that I'd expect anything less from the majority...

Fair enough, my last comment to greggy was outta line, but then, it was equally lame to make some link between my reaction to their doing an ad, and my trying to "write their songs for them."  Points made, points taken.

We'll never, ever, ever agree on this, that I'm sure of.  It's not about "selling out," it's about not standing for anything, least of all the rock ethic, which is that you make music and play shows, not sell beer, and you make your own choices, rather than reinforcing those already peddled by the suits.  Is it that hard being in an up-and-coming successful band?  Possibly.  But not as hard as being in a band that never gets a contract, or one that can't get a gig.

Why should they "make it big," or more accurately, bigger?  Why has it become the American way to try to make it big all the time, like life was some kind of lottery?  It's not like they're slaving away in a coal mine, or even a WalMart.  Or even constantly on the road.  Last I checked, the guys finished up in Europe in November, then went home until January.  That's a pretty solid vacation, and it's on again, after a short tour.  Even Jim's solo tour was short.  I'm not calling them lazy, far from it, but I don't see that they've had to work as hard since It Still Moves came out as they did before.  As far as I'm concerned, they have hit the big time.  You listen to those shows back in 2002, there's 50-100 people clapping in the audience.  Now they sell out in a lot of places.

Just seems to me, people ought to have enough principle to say, hell yeah, we're doing really well, and we don't want to just keep doing "better" (i.e. get exposure through commercials for crap beer from a crap company) at the expense of looking like we stand for nothing (i.e. it doesn't bother us one way or the other), other than trying to do better still.  People often don't, of course; look at what most of you think of it:  Hey!  Free money!  Free exposure!  Where's the problem?  

I don't hold it against you.  I guess I just expected more of this band is all.  Who knows, maybe I've got it all wrong; maybe the guys think Coors is a fine and upstanding cause.  I already said (twice) that I have no idea what their actual leanings are, political, economic, philosophical or otherwise.  Doesn't keep me from being really, really disappointed in them.

Don't really know what to think about the commercial  ???  Of course they should be free to do whatever they like, but I think I know what Randorph feels about being disappointed. This band means so much to us all it's only natural to have a reaction when they do something we feel strongly about. I'm not convinced one ad will make them "mainstream". It could turn out to be a one off, a bit of fun, maybe.

From what I've read on the forum, I think a lot of people share my rather strange feeling of wanting the guys to succeed, but still wanting to keep them "our secret".  Perverse creatures, aren't we?   :-/

I say anything that puts money in these deserving guys' pockets is ok with me--the more successes they reap the greater their longevity!  Hoo rah!

Just saw the ad.  It really caught me off-guard as i didnt kknow about it.  here i am watching the NCAA championships and i hear the Mageetah riff with a low-carb pint being poured in the background.

The timing seems really odd to me.  I mean that was the type of spot a band going nowhere or a publishing company capitalizing on a defunct/dead artist would use to make a little pocket cash.  With the amount of critical praise and widespread acclaim i dont think these guys will have to worry about money in the very near future.  concentrate on being a visionary band creating the best rock music on the planet.  The dough is just around the corner if you do, but there is still a chance to lose that critical support by doing Coors ads that will have a long term effect.  

i just saw it, while it was odd, i found it tastefully done.

just the riff, and then the part where it goes down to one geetar right before it is about to take off.  (that is my best description, sorry, i am no geetar expert)

pretty cool.

the flaming lips "kim's watermelon gun" was used by miller lite several years ago (mid 90's) and I think they are doing okay.  lots of critical acclaim, big european and US tours, and grammy nominations.

it will be okay

Does anyone have a link to watch the ad online?  I really don't wanna have to wait till Saturday's bball games (I don't plan on watching tomorrow).

Wow, it's already airing? That was fast. I hope I catch it this weekend. Interesting. Too bad Kentucky got knocked out of the tournament already, goddammit.

[quote author=randorph

We'll never, ever, ever agree on this, that I'm sure of.  It's not about "selling out," it's about not standing for anything, least of all the rock ethic, which is that you make music and play shows, not sell beer, and you make your own choices, rather than reinforcing those already peddled by the suits.  Is it that hard being in an up-and-coming successful band?  Possibly.  But not as hard as being in a band that never gets a contract, or one that can't get a gig.

Why should they "make it big," or more accurately, bigger?  Why has it become the American way to try to make it big all the time, like life was some kind of lottery?  It's not like they're slaving away in a coal mine, or even a WalMart.  Or even constantly on the road.  Last I checked, the guys finished up in Europe in November, then went home until January.  That's a pretty solid vacation, and it's on again, after a short tour.  Even Jim's solo tour was short.  I'm not calling them lazy, far from it, but I don't see that they've had to work as hard since It Still Moves came out as they did before.  As far as I'm concerned, they have hit the big time.  You listen to those shows back in 2002, there's 50-100 people clapping in the audience.  Now they sell out in a lot of places.

[/quote]


you really dont know much about the music business do you.  these guys have a contract.  they record company makes MOST of the money.  do you realize they probbalby havent seen a penny from the sales of it still moves....and maybe never will.  musicians havent "made it" just because they are on a label.  they didnt get a million dollars for free for signing a contract.  they dont get a free ride across the country and they are FAR from being rich.  IF they get salaries, which a lot of musicians do on these types of contracts, they probbably make a LOT less than you do.  yeah, they make $$ of the merchandise and stuff, but a HUGE percentage of that goes right BACK into the tour, gas, mor merchandise, food, hotels, coors light, etc.

oh and their "vacation" that made their lives so fucking easy....they had been on the road ALMOST NONSTOP for practically 5 years.  people like to think being in a band is easy.  the like to think you really FEEL like getting up in front of a bunch of drunk motherfuckers screaming "freeeeeebird" every night.  but thats just not the reality.  do you realize just HOW MANY musicians have to file for bankruptcy when they get dropped from their labels?


yeah, its seems glamerous from the outside.  sex and drugs and rock and roll, all my brain and body need and shit.  but thats just NOT the reality.  it becomes a fucking job just like any other fucking job you ever had eventually.  

also randorf, its easy to say you wouldnt take the $$ given the chance, when youve probbably never BEEN given the chance or i bet youd be a lot richer.

of COURSE though, you ARE entitled to your opinion.

this is all a big deal about nothing.

Does the commercial even advertise that is MMJ?

Let these guys make some money without being attacked. Its not like they're the soundtrack to a Bush campain ad.

Quotedo you realize they probbalby havent seen a penny from the sales of it still moves....and maybe never will.  

I agree with everything that you say except for the above.  In all honesty, MMJ has probably seen some returns from It Still Moves.  If they haven't, they will.  If they don't, they can sue RCA/ATCO.  Plain and simple.  Record companies are evil, but they're not that evil.  Evil enough to break contracts, that is.

QuoteIts not like they're the soundtrack to a Bush campain ad

We would have an issue to discuss at that point, eh?  ;D

Quote
I agree with everything that you say except for the above.  In all honesty, MMJ has probably seen some returns from It Still Moves.  If they haven't, they will.  If they don't, they can sue RCA/ATCO.  Plain and simple.  Record companies are evil, but they're not that evil.  Evil enough to break contracts, that is.

I think that we can all agree that MMJ have/will/should rec'v returns on the sales of ISM.  What those returns are, I can't speculate on.  But I agree with DD that the music biz isn't a giant free ride with tour buses full of cocaine, hookers, and hot tubs-it is like everything else;  you gotta bust your ass to get noticed, to get exposed, and to get paid.  

Wait-the cocaine, hookers, and hot tubs-that was my private fantasy projected... ;)

Quoteyou really dont know much about the music business do you.  these guys have a contract.  they record company makes MOST of the money.  do you realize they probbalby havent seen a penny from the sales of it still moves....and maybe never will.  musicians havent "made it" just because they are on a label.  they didnt get a million dollars for free for signing a contract.  they dont get a free ride across the country and they are FAR from being rich.  IF they get salaries, which a lot of musicians do on these types of contracts, they probbably make a LOT less than you do.  yeah, they make $$ of the merchandise and stuff, but a HUGE percentage of that goes right BACK into the tour, gas, mor merchandise, food, hotels, coors light, etc.

Well, I think you're making some pretty big assumptions about what I know and what I don't.  Which is fine, but the point you're making doesn't really contradict the one I'm making.  I didn't say they were getting rich--just that they were doing okay.  Record companies can swindle, and I think an explanation like Steve Albini's (http://www.negativland.com/albini.html) is a little clearer about how than yours is, but that's just my predilection.  

In any case, you present no evidence that MMJ is actually being swindled, you're just talking in generalizations about how it can work.  All I know is, Jim talked in a recent interview about how great it was to be able to quit his day job, and that's already a pretty nice step for anyone following any sort of artistic "career", as I am myself.  (My day job remains fully intact, and no, I think it's safe to say I'm not making any more money than they are.)  And he said at least as far back as 2002 (see the MBE show on KCRW, 10/09/2002) that they signed with ATO because they seemed the most human of the many labels they talked to, so that would imply they're not dealing with a bunch of swindlers.  

Quoteoh and their "vacation" that made their lives so fucking easy....they had been on the road ALMOST NONSTOP for practically 5 years.  people like to think being in a band is easy.  the like to think you really FEEL like getting up in front of a bunch of drunk motherfuckers screaming "freeeeeebird" every night.  but thats just not the reality.  do you realize just HOW MANY musicians have to file for bankruptcy when they get dropped from their labels?

I said I wasn't calling them lazy, even "far from it."  I know full well they bust ass, and that's always been part of the enormous amount of respect I have for them.  But don't you think it's a little premature to talk about their getting dropped from a smallish label who just signed them?

Quoteyeah, its seems glamerous from the outside.  sex and drugs and rock and roll, all my brain and body need and shit.  but thats just NOT the reality.  it becomes a fucking job just like any other fucking job you ever had eventually.

I'm not sure every artistically-minded soul would agree with you on that.  And as the band's spokesman, Jim's sounded pretty high on life in recent shows and interviews, so I guess he hasn't hit that wall yet.  Apparently, Johnny Quaid and Danny Cash felt differently, or perhaps couldn't help feeling differently.  But the band seems fine. 

Quotealso randorf, its easy to say you wouldnt take the $$ given the chance, when youve probbably never BEEN given the chance or i bet youd be a lot richer.

This being a webboard, you're certainly free to make wildly speculative and cynical deductions about the character of people of whom you know absolutely zero.  Doesn't really go anywhere, though.

Quoteof COURSE though, you ARE entitled to your opinion.

As I said before, at least there's some debate going now.  I read this forum pretty regularly, but I rarely contribute; how many times can you say "Yeah, the band's great," or "Yeah, I agree..."?  Of course, as I've made pretty clear, I wish we didn't have to be debating this particular question, so there's another one of those contradictions like doctorinthehouse mentioned.

QuoteThis being a webboard, you're certainly free to make wildly speculative and cynical deductions about the character of people of whom you know absolutely zero.  

Works both ways, bonny lad.

QuoteWorks both ways, bonny lad.

I already said I was out of line in the comment upon which you harp.  Though its problem was one of tone, rather than content; it was based on your leap of logic, not mine:  protesting MMJ participation in Coors commercial is tantamount to wanting to write their songs for them.  That is what you said, to me.  I leapt to no conclusions about you.

Though I must say, in defense of your point, I'm neither bonny, nor a lad.

Two points.

1. I'm not harping.  I can if you want, but I see little point.  

2. Bonny lad.  Irrespective of whether you are or not, its used as a pleasantry where I come from, and I assumed that was where we'd got to.

I also meant to mention that it (bonny lad) is not gender specific.

Hope this clears the the murky depths.

Ah well, then, all is right, for 'twas a pleasantry on my part as well.  I'm just not a fan of the smiley thing.

The depths, however, remain sadly, impenetrably murky.  It may well be a function of their deepness.

Jeez, can't we all just get along?  Additionally I don't think any of us have a right to sit in judgment of a decision that I am sure the boys had some say in.  Feel free to feel disappointed if you must, as for me I say go Jim, Patrick, Tommy, Bo, and Carl!--Kick down the doors and take no prisoners!  

Just saw the beer commercial on CBS during halftime of the Alabama/UConn game.  I wasn't even paying attention to the TV, and then there it was...Magheeta!  Well done, boys.

Quote...
'As I said before, at least there's some debate going now.  I read this forum pretty regularly, but I rarely contribute; how many times can you say "Yeah, the band's great," or "Yeah, I agree..."?'

Finally, somebody who sees this the same way I do. I don't frequent many message boards, but there's an eerie culty kind of vibe that goes through them (and this one) where everyone is trying to be a bigger fan than the next guy. It's like a competition of who can kiss the band's ass better. You can still be a passionate fan and have civil debates and discussions. Every time something vaguely negative is mentioned, there's always somebody blindly going on and on about how that's wrong and how great the band is. It's a free country; don't be afraid to speak your mind!
And I didn't catch the commercial this weekend, despite watching a few ball games. In fact, I don't think I saw any Coors commercials at all.

Uh....yeah.

We're as open here as they get on message boards...if there's an over reaching sense of positivity, that's because we all love the music.  A lot.  More than is recommended by the FDA.  

No one is in competition here.  No one is kissing the band's ass.  Everyone is free to express their opinions, just be prepared to back them up with logic and reason, just like in every other situation in life.

If I feel compelled to argue that taking this opportunity instead of slaving away ad infinitum to satisfy the indier-than-thou crowd is a good idea, then so be it.  I have reasons for thinking that, not that I'm so far up Jim James ass that I can taste his breakfast.  I don't buy that logic at all.  

We all can agree to disagree on this subject, I guess.  But I'll be damned if we're all painted with that broad brush you're using there.  If you want to pick on the fans here, take your best shot man!  I can out-type, out-mouth, out-wit, out-message-board-post-into-infinity any takers.  Believe me...I don't have 1300 posts 'cause I like to hear myself talk.

Man, I hate to say it, but the fact that you point out how many posts you've made pretty much proves my point. Why would you mention that if you didn't want everybody to know?
I do appreciate your passion for the music, though.

Well, I can't win them all.  I wasn't trying to show EVERYONE, but just you that I am very passionate about the band and that I can, have, and will debate these points as I have the time, energy, and wear-with-all to take on all comers.

Somehow, I don't think that proves your point, but alas...

ha ha ha ha

i love it when people quote my posts in sections, adding replies to each quoted section.

all that matters to me, at least on this topic, is that the boys get to keep making music.  i was not trying to assume how the boys are feeling right now.  i wasnt trying to say how touring or life is affecting them.  i was just trying to make the point that life is not a big fat bed of roses all the sudden when you get signed to a label/major label.  its not necessarily the ticket to fame and riches.

and whoever said they are probbably seeing money from the album sales.  i doubt that.  again, i dont have the magic connection to their accountant or anything.  but have they even sold 500,000 albums yet?  you gotta sell quite a few albums to pay for pressing/advertising/other expenses/etc/etc/etc/etc/etc/etc/etc.  and usually even then artists only get 2-5% of the royalties anyway.

but again, im not their accountant.  i DONT KNOW the EXACT details of their contract or anything.  maybe the got a better deal and are making millions.  i certainly hope so!

Hey, whatever gets them exposure.
You don't have to hang with the Coors crowd types. Besides, I don't guess too many of the folks in the Coors commercials would actually GET this band.
Let 'em sell a bit. Credibility for these guys is not at stake.

i heard them 1st on public radio...
and the internet

commercials suck .

the first time i heard that zepplin song on a commercial i was sad... now this.

is exposure the most important thing in music?
is money the most important?

one of the reasons i loved this band was b/c they weren't commercialy minded. it seemed they focused on music.

then again i saw a victoria secret's add with a dylan tune.
and the who songs are everywhere...

do they need more exposure...

what is really going on... ???

i am soooo sick of target markets and BS.

what ever happened to jingles?

Quotewhat ever happened to jingles?

I guess they just dissapeared after christmas together with the bells.  We just have to wait till next christmas   ;D




Sorry feeled like bringin in some less serious stuff.  

 I am not happy about this,but i will try to understand because i love their music so much.

 I don't feel that they need to use Coors to get their music heard.

 It sounds great on it's on. :)  

Hey i'm really happy about this debate. I am not sure as to how i feel about the song being on a coors commercial; i guess it could work both ways. I am a huge MMJ fan and i think coors is a decent beer. So why not? I garuntee you that if the guys are Coors fans they are getting free beer for life  :D. And at least coors will have a better commercials. I mean this trend seems to be doing alright; Modest Mouse, the stills, Flaming lips and i even caught BOB DYLAN in a victoria's secret commercial the other day which left me speechless and disturbed. However, there music is still theres it doesnt change, i mean when i listen to Mahgeetah chances are i am gonna want a beer in my hand so it works out well for both. I know that didn't sum up everything but oh well let them do what they want, Dave Matthews probably made them do it.

Yeah,That Dylan commercial made me sick too. :'(

Quotei mean when i listen to Mahgeetah chances are i am gonna want a beer in my hand so it works out well for both.

Actually, this does sum it up pretty well for me.  Like, that indescribable feel-goodness of that song, that oh-yeah-put-a-beer-in-my-hand-and-a-sun-in-the-sky feeling, has been made into something public, and cheap.  Not because now I'll think oh-yeah-put-a-Coors-in-my-hand instead, because I won't (sorry to say, wolof, that I find Coors to be a really crappy beer), but because a bunch of advertising suits who don't mind shoring up the thundering American right wing sat around in a room and decided that this song could do exactly that.  Not as fans, but as plotters.

It's co-opting, and the band did the co-opting when they made the sale.  That's the part I can't swallow--I'm not trying to prolong the argument; will it be quickly forgotten?  Sure.  But too bad it has to be remembered in the first place.

hey man no hard feelings im a college kid so coors is like the nectar of the gods for us. Give me a no. 9 or a killians any day.  

Just had a terrible thought.

This isn't a thread all about MMJ supporting that irish band with them 3 sisters in, is it?

If it is, I'll feel such a fool.








(again)

Quote

This isn't a thread all about MMJ supporting that irish band with them 3 sisters in, is it?

Nice one! LOL :D

We should be thankful... I just read Bob Dylan stars in a Victoria's Secret commercial...  :o :'(

QuoteBob Dylan stars in a Victoria's Secret commercial

I saw the commercial last night.  This I don't understand at all.  First, Bob can't need the money.  Second, pushing underwear isn't exactly in keeping with the values he's always espoused.  Third, is there anything less sexy than wrinkly old Vincent Price-looking Bob Dylan staring at a 20-something nearly-naked beauty?  Creepy, and stalker-esque.

Marktwain

Vincent Price was way cool though.








(But perhaps not in a lingerie ad, I see what you mean)

Ran across this in an interview w/ Modest Mouse's frontman, Isaac Brock (from this week's issue of the Onion's AV Club):

QuoteO: Was licensing your songs to commercials a tough decision?

IB: Figuring out ways to pay the rent isn't really a tough decision. Around the time we did the beer commercial and the shoe commercial, I thought, "Am I compromising my music by doing this?" And I think not. I like keeping the lights on in my house. People who don't have to make their living playing music can bitch about my principles while they spend their parents' money or wash dishes for some asshole. Principles are something that people are a lot better at checking in other people than keeping their own. My rationale behind the beer commercial was, "I like drinking MGD! I like beer probably more than I should, probably more than is healthy." I was hoping I could get a lifetime supply out of the deal, but I guess I'll have to buy it with that big ol' check. [Laughs.]

http://story.news.yahoo.com/news?tmpl=story&cid=529&ncid=529&e=3&u=/ap/20040412/ap_en_ot/senate_coors_ads_5

Is this THE commercial?  Any guesses?

it's funny cuz Jim doesn't even hardly drink.

 I've seen the commercial twice tonight on ESPN while watching the Flyers demolish the Lightning.

 It's pretty cool,Mageetah playing and it shoes some bubbly graphics of the Aspen logo.The band is not shown.