Is Jack White just about marketing?

[ffghtrs]

Is he a marketing tool.  Was having a discussion at a record store the other day about Jack White's new upcoming record.  Side A plays from the center out on the Ultra version.  It also has two bonus tracks that are hidden under the center labels.  One at 78 RPM on side A i believe and Side B will be at 45 RPM.  and to top it off in the right light, the unused vinyl with have a rotating hologram of an angel hovering above the record.  Sure i thought of that when i was stoned listening to Black Sabbath Paranoid at 16 but really is this too much?  or is this wicked cool?  My record store clerk think its too much.  I kinda think its cool.  But will i be able to get it in my record store or will i have to order it?  will there be a normal version.  I should do more research and stop rambling...also there is video of this hologram and what not but I was at work so didn't hear the audio.  i should check that out. 

http://youtu.be/i-8B-_Jq2ro

[ffghtrs]

So if you look at the record at the RIGHT angle you see the hologram angels.  not the right lighting but that might effect it too.  i don't know, i'm excited...i've enjoyed Jack White since I drunkenly heard My Doorbell on my 18th birthday...i was late to the white stripes party but at least i showed up.

[Jaimoe]

We're lucky to have Jack White. He's a visionary and old soul rolled into one.

[ffghtrs]

We're lucky to have Jack White. He's a visionary and old soul rolled into one.

I like how you put that. Visionary with an Old soul is a great way to describe Jack White.  I'm personally excited for this record and to buy some of the Third Man Records live issues.  DBT, Conan, should be interesting.