MMJ in upcoming Coors Commercial

[LaurieBlue]

http://biz.yahoo.com/prnews/040324/new009_1.html

Aspen Edge

     "Bar" & "BBQ"
     Agency: Deutsch LA
     Music: Mahgeetah by My Morning Jacket
     Tagline: So good, it doesn't even know it's low carb
     Summary: A free-flowing trip through the world of Aspen Edge. In both spots, we open on 30-something Aspen Edge drinkers having a good time and enjoying Aspen Edge. We journey from one bottle of Aspen Edge to another,
     then into a bottle and the beer itself.  Inside the beer, we are introduced to this remarkable and surprisingly great tasting, new low-carb lager from Coors Master Brewers. We pull out of the beer to reveal
     its beautiful golden color as seen in the pilsner glass into which it has been poured.

[pingybrown]

sittin here with me and mine. all wrapped up in a bottle of....COORS!?

that's cool I guess. good for the boys' music to get out to the masses. Can't wait to see it. Wonder which part of the song is being used.

thanks for the info Laurie!

[Oz]

Haha... That's so cool!  ;D

Well, it worked for The Dandy Warholes...

[peanut butter puddin surprise]

I think this is awesome, period.

The guys in My Morning Jacket have worked their collective asses off for the past four years.  Having their work in commercials has GOT to be financially rewarding (we are talking about Coors, not your local car lot or anything) and I believe that they deserve that kind of success.  Being our favorite band in the whole universe means a lot, but I don't think it pays the bills.  (well, indirectly it DOES, of course...but we could argue that all day)

I say, cheers and kudos!  This is the kind of thing the guys deserve.

 ;D

[lfish]

I don't know for this one. It may be financially a good thing for the jacket, but I'm not so a rockstar-sells-music-for-commercial-purposes-minded guy.  The big question is where will it end?  Only beer or also diapers, cars, ....

I dunno,
Sorry for not being so enthusiastic, but I think the music of mmj should not be accompanied by a commercial videoclip.
It is way to good for this...

But that's just my humble opinion.

[Garth69]

I agree with the poster above. It's kinda cool, but it doesn't really seem necessary. They've got tons of fans all around the world, obviously. I've got nothing against making some money, and I'm sure Jim made the call (as opposed to being muscled into it), so I guess they're getting what they want. But as they say, be careful what you wish for...next thing you know, obnoxious grown-up frat types may be butting chests with each other to MMJ and this very commercial, cheering each other's drunkenness with Coors.
Also, was it Coors or Coors Light? Big difference. Coors original is pretty damn good, but Coors Light is piss water garbage.
Anyway, good luck to the fellas either way. I've got my Chicago ticket.

[pingybrown]

Garth....how did you get your Chicago ticket already? I haven't seen any official tour dates posted on this here site.

just playin...don't get mad CC>>> ;) ;D

[CC]

Garth....how did you get your Chicago ticket already? I haven't seen any official tour dates posted on this here site.

just playin...don't get mad CC>>> ;) ;D

huh? tour dates? is there an upcoming tour?  ::)

[plank10]

Everyone needs cash. As long as they guys are ok with it who cares.

[Rabid_Washcloth]

When a band makes music, especially good music, they want as many people possible to hear it.  I say a television commercial will easily reach a few million people.
  
I'm sure like most of you, I also think it's silly seeing a Cadillac speeding through a commercial with Zeppelin blasting, but that's because it's Zeppelin and a Cadillac and I would much rather expect the driver to be going 20mph while cranking some Gene Pitney.  

When people hear this BEER commercial, there going to say, "Now who the hell was that?"  They're going to find out, they're going to buy the CD, then they're going to go to the concert and be bumping chests with you.  How many frat boys like Zeppelin?  How many baby boomers?  If the music is timeless, you're going to have every kind of fan the human race can pump out.  

For some reason, I signed up for advertising/marketing newsletter from the NY Times.  In every one, there is someone asking "Who sang such and such song in ___ commercial?"  I will be sure to copy and paste it when someone asks "Who's that in the Coors commercial?"    

[marktwain]

We know Clear Channel and the rest of corporate radio won't expose us to new bands.  If a band wants to sell records, commercials are the way to go.  We've already seen how a volkswagen commercial spiked Nick Drake's popularity, and how about that minivan commercial that was also selling a modest mouse song?

[Garth69]

To the Chicago ticket question...the show's at the Metro on Friday, May 21. If you live in town, there's a record store right next to the Metro where you can get tickets without any bullshit fees or taxes; cash only. I happen to live close to there so it works out great.
To the beer commercial issue...we'll see how it pans out, but I'm sure all of us have been annoyed in the past when the mainstream crowd latches onto something magical and personal like MMJ, just because they heard them on MTV or a commercial or whatever. It's the same old 'well, I was fan way back when...' argument.

[Rabid_Washcloth]

I'm almost ashamed to say this, but Mtv was the first place I ever heard MMJ.  I'm very out of touch with the Mtv crowd, (I'm 31 which puts me in the "Retired VJ" age range) but happened to catch some news quickie on the channel that was showcasing new bands.  MMJ happened to be the focus.  I went out that afternoon, purchased At Dawn and the rest is pleasant musical history.  

My musical tastes are nowhere near mainstream.  Matter of fact, it's pretty much just flat out obscure.

What about Rolling Stone?  The magazine can't go two issues without mentioning MMJ (which I'm very appreciative of) and that's about as mainstream as Clear Channel.  My last issue was confiscated by my wife due to the large Ben Affleck cover.  That alone will cause me to not even retrieve it.

[peanut butter puddin surprise]

Really, it shouldn't matter if its "mainstream" or not, it is EXPOSURE, and that my friends is the key.   8)

[Garth69]

That's interesting. I guess MTV can be worth something. I've basically sworn it off since about '95 and I can't say I feel like I've missed anything. I guess the point is that hungry music fans will find the good stuff one way or another...the danger is that more mainstream minded people will get into it just because it's the hip thing to do at the moment. It's a worst-case scenario, but I'd hate to see Jim get all Eddie Vedder on us because the band is too big. But with a beer commercial on the way, it wouldn't be out of the question.

[DD]

i can already hear the echoes of "sell out" in the louisville scene.


BUT, thats not at all how i feel.  i SAY things like "i would have to support a product before i would let my music be used in its commercial"....but then NO ONE has offered to PAY me to use my music so when the money is in front of me im not sure i could say no since i didnt write the songs with making $$ in mind.

the main thing im getting at here.....i know these dudes....to varying degrees.  ive been around them and aquaintences of theirs since they opened for one of my old bands in their first louisville show and in fact as far back as the month of sundays not to be confused with month of sundaze.  

these songs were NOT written with commercial success or advertising money as the ultimate goal as far as i can tell.  they are a part of jim and companies experiences and lives.  im just glad to see them getting some commercial success so that they can continue to follow their own dreams and do the rock and the roll.

remember kids, the people screaming "sell out" the loudest are the most jealous that its not THEIR band on the coors commercial.  ;)

[DD]

oh and by the way:

cadillac, the rouge brewery, trident, toms of maine, the delerium brewery, woodford reserve, pez, volkswagon, have i got a jingle for YOU!

[ryan]

Unlike lots of rock die-hards, I think it's alright if young bands license a song to generate some cash.  

I'm just bummed that a band I like is being used to support a company's with values that trouble me.  The Coors family has a long history of supporting staunchly conservative politcal causes and candidates.  

Some information on the Coors' role in American politics can be found in a great book called "Between Jesus and the Market: Emotions that matter in right-wing America".


(PS. I do not hate conservatives or Christians.  In fact, I don't hate anyone.  But people who are hateful scare me.)

[randorph]

This blows.  Reducing a near-perfect pop song to a crap ad jingle.  Pathetic.  I never would've expected this of them, but then what would I know?  It's not like I've been living with them for the past three years, just their music...

Coors?  C'mon.  Anti-affirmative action, hard right wing, big corporate, lousy beer co.  The Heritage Foundation, for chrissakes, and these guys are now helping fund it.

A sad day for my favorite band.

And I'm not in a band, so no jealousy there.

[Oz]

Hmm... That conservative catholic stuff has me in doubts, now. I mean, an advertisement for just some cool beer company, that rocks, I think. I'd love to have my music in a Hoegaarden-commercial! (That's Belgian beer  :)) But what I hear about those Coors, that sucks big time... I dunno.